Digital Marketing Specialist & Services
The world of marketing is shifting from traditional marketing like TV ads, billboards, and mail-outs to digital marketing. This shift has shown an emphasis on things like email communications, web tracking, PPC, and SEO. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients and leads through accessible means. If you’re wondering what the top benefits of digital marketing are, look no further.
1. Digital Marketing Campaigns Doesn’t Burn Your Pocket
Imagine that you have a small business where you provide legal advice to companies. You decided to create awareness about your service. You spent a huge amount of money putting a hoarding in the busiest area of the city. Surely you got leads but the money you spent burning your pocket.
In the digital marketing arena, you have complete control over your budget. You can always decide to stop an internet marketing campaign at any time if it is not going the way you want it to. Also, instead of reaching a mass audience, you can choose the right people for your service that will save you a lot of money.
2. Reach the Size of Audience You Never Imagined
Let us take the example of a billboard again. The billboard that you have placed in the CBD area of your city can get viewers’ eyes, but you can reach the audience through digital media.
3. Measure Everything, Literally Everything
Suppose you have a hardware store. Can you tell how many footfalls occurred in a day, how many people showed interest in products, how many buys, how many were repurchased?
Maybe, you can give some data. But the traditional marketing efforts that have gained you more; Is its newspaper advertising, hoarding, collateral distributed by you? You can never know this!
One of the important digital marketing benefits is knowing which marketing campaign is getting the most revenue and better ROI. You can measure impressions, clicks, conversions, sales, etc. Digital marketing analytics is an exceptional benefit of digital marketing.
4. Creativity Beats the Tag of Big Brands
Small businesses may argue that whatever they do, it is very difficult to beat big brands in their digital marketing efforts because they have a lot of money and resources to spend. But the key is creativity. Creative content beats everything in the digital world. Audiences are more receptive to creative content rather than tags to big brands.
5. Customer Relationship Management Has Never Been so Easy
The most important aspect of any business is customer satisfaction. This can never be achieved without building a good relationship with customers. In the traditional way, it was very difficult to maintain relationships with customers due to lack of mediums to connect.
One of the benefits of using digital marketing is to manage customer relationships. Social media has changed the game completely to be specific. Today, earning loyal customers is the ability to keep customers engaged and respond to their feedback on social media.
There is another side of this, where customers can talk ill about the company if they are not happy with the service or product, but it is dependent on the company’s creativity and commitment to address it. The best example of addressing customer complaints was illustrated by Ola.
One customer was not disappointed by the cab show set by Ola and her child had to leave attending a birthday party. Ola took it to heart and tried to please the child by sending him a custom letter with the cake. Certainly, the child cannot go to a party and this little gesture of OLA changed the perception of the customer and many other customers.
6. Reach Global, Be local
One of the biggest misconceptions in the small business industry is to be local. Digital marketing has completely overcome this challenge and catapulted small businesses to a global audience with just one click. This has made many small businesses global companies with very little effort.
7. Reach Your Customers at the Right Time
Let’s go back to the billboard example. Imagine if you could send newspaper advertisements only to people who saw your billboard, after which a special offer was made to the readers of the newspaper. That sounds unusual, doesn’t it?
But with digital marketing, you can do so completely. You can easily reach people who saw your Google Ads, then reach them with a special offer on Facebook and follow up with email marketing. You can create an attractive customer cycle that suits your business.
8. Your Personal Brand Makes a Big Difference
Much has been said about the company’s branding. Company branding is more life self-appreciation, yes it will give you results but for long-term relationships of customers, personal branding of top executives of the company is essential. Your customer wants to know who is the person behind the company. Building a strong personal brand is very important for your business.
9. Nurture Your Audience Till they are Ready to Buy
In continuation with the 8th benefit, it is very important to nurture the audience until they are ready to buy. Email marketing is the best way to nurture your leads. When you first hear about you, you are not ready to buy from your company. You need to keep them busy and rejuvenate yourself to be at the top of your mind. Eventually, you can make them convert and make them purchase your product.